Category: SEO

SEO Tutorial – 5 Effective SEO Techniques

SEO tutorial 1 – Keywords

Keywords are best described as words that people type into search engines to find the result they want i.e. ‘How to build a blog’. If you are writing say a blog post it is important to enter keywords multiple times within your text. Why? Because the more keywords that are used, the more relevant your website will appear to Google for its searchers. Notice when you type something into Google all the results have your searched words in bold… Keywords. To select your keywords all you basically have to do is create a mind map, write down words that are applicable to your site and relating topics (keep out irrelevant ones like ‘and’ ‘on’).Checkout get redirected here for more info.

Please note not to overly plaster your text with keywords. If your keywords are occurring too many times Google may see this as spam and actually harm your visibility.

SEO tutorial 2 – Content Creation

If you are running a website and not a blog, it will be useful to add a blog after all. As you write posts about your niche the number of keywords you use on your site increases which can rank you higher on the search engines. More keywords means that your site can be more relevant in the eyes of Google. Not only that, each blog post has its own unique URL so your site will have a larger amount of links that can appear on the search engine.

As well as relevance Google wants to provide its searchers with the best, most up to date content. So if you are regularly updating your website with information i.e. blog posts, you can score some additional SEO points.

SEO tutorial 3 – Back links

A back link is basically a link to your website that appears on another website. This links back to your website hence ‘back link’. Back links are important for SEO because if Google can see that you are linking to multiple sites (which it does) it will believe your site as a relevant and higher authority, ranking you higher. You can add back links on posts you provide on other blogs, forums etc.

Beware! Only provide back links to sites that are already popular and rank high on the search engines. If you link to ‘crap’ sites Google will think yours is crap to.

SEO tutorial 4 – Social media

It is said that implementing social media onto your website helps boost rankings. Visitors can ‘like’ your website creating more links which will go towards your link building.

If your website has a lot of Followers Google can see you as a high authority website which can also boost your ranking. Ignore buying hundreds of thousands of followers as if there is no consistency in the followers you get, the chances are Google may pick up on this and actually harm your ranking.

SEO tutorial 5 – mobile optimization

This is something new to the SEO tutorials due to the increased use with smart phones. Make sure your website is optimized on mobiles. If your website is properly usable and viable on multiple devices Google can boost the rank of your site compared to others as you can provide a platform others can’t.

Explainer Video to Improve SEO-An Analysis

An explainer video is a short and fun video, usually between 2 and 3 minutes long. They can be longer or shorter depending on what your topic is or how long you feel you need to get your message across. Explainer videos can be used in many ways. Here are a few examples:

Event or Conference – If you plan to have a booth at an event or conference you can use videos to draw people in. If you your product is too big to have properly displayed, an explainer video can help show your potential customers exactly what your product does.Source 

Social Media – Videos perform best of social media because they are shareable. Videos get more interaction on Facebook then any other form of media including photos, status updates, and written stories. Social media is one of the best places to use an explainer video without having to do much work at all.

Once you have made a website to promote your work, how do you make sure to get noticed? SEO – Search Engine Optimization – is the key to accomplishing this, and it is not hard to get started. This article will cover five simple methods to make your website come up in search engine results such as Google. When someone searches your name, a title of one of your works, an exhibition or groups you participate with, etc. use these easy SEO tips to increase your search engine hits:

Image File Names: Make sure that the images of your art on your website are descriptive or actual title names. Make sure to change the default names that load from your camera such as “DSC_00123.jpg” by giving it a descriptive name instead. For example if the image is of your handcrafted ceramic horse sculpture, rename your image file to “Ceramic Horse Sculpture Art.jpg.” This will make the image label readable for search engines which classify file names and the image of your horse sculpture in this case would come up in image searches. The more specific the name is, the better the search-targeting will be. There are meta-tags for images which are more advanced, and if you are html savvy using these to add your name or other specific information to images will improve your SEO even more.

Keywords: Every page on your website and every post on a blog should include relevant keywords and phrases. If you have a “Resume” or “CV” page, you may wish to attach keywords such as: series, shows, exhibits, artist resume, or other keywords to describe the region you are in or type of work you do. Other important keywords can be specific to your publisher, print master, shop, artist collective, venues or galleries you have been involved with. Every web-hosting site has different criteria for how to include keywords so look up your site’s FAQ’s for details such as how to insert, or what the maximum keywords allowed per page is, etc.

High Quality Content: With the search algorithm updates from the leading search engine Google: Panda, Penguin, and Hummingbird – you want to understand that the quality of the content of your webpages will factor in ways that go beyond just including some of your select keywords in the text. You do not want to be overly redundant using the same phrasing in every paragraph, post or caption. Writers tend to have improved odds as compared to a visual artist with pages that include mostly media images and videos on gallery or portfolio page. Include captions for each image giving the title and medium and a short description or meaning of that artwork if possible which can help improve SEO. Search engines will target frequently used words found on every page of your site in order to determine categorization. If your website is about oil painting, be sure that word “oil painting” is in the content of multiple pages of your site.

© 2019 Ell Cee Forgings

Theme by Anders NorenUp ↑