An explainer video is a short and fun video, usually between 2 and 3 minutes long. They can be longer or shorter depending on what your topic is or how long you feel you need to get your message across. Explainer videos can be used in many ways. Here are a few examples:
Event or Conference – If you plan to have a booth at an event or conference you can use videos to draw people in. If you your product is too big to have properly displayed, an explainer video can help show your potential customers exactly what your product does.Source
Social Media – Videos perform best of social media because they are shareable. Videos get more interaction on Facebook then any other form of media including photos, status updates, and written stories. Social media is one of the best places to use an explainer video without having to do much work at all.
Once you have made a website to promote your work, how do you make sure to get noticed? SEO – Search Engine Optimization – is the key to accomplishing this, and it is not hard to get started. This article will cover five simple methods to make your website come up in search engine results such as Google. When someone searches your name, a title of one of your works, an exhibition or groups you participate with, etc. use these easy SEO tips to increase your search engine hits:
Image File Names: Make sure that the images of your art on your website are descriptive or actual title names. Make sure to change the default names that load from your camera such as “DSC_00123.jpg” by giving it a descriptive name instead. For example if the image is of your handcrafted ceramic horse sculpture, rename your image file to “Ceramic Horse Sculpture Art.jpg.” This will make the image label readable for search engines which classify file names and the image of your horse sculpture in this case would come up in image searches. The more specific the name is, the better the search-targeting will be. There are meta-tags for images which are more advanced, and if you are html savvy using these to add your name or other specific information to images will improve your SEO even more.
Keywords: Every page on your website and every post on a blog should include relevant keywords and phrases. If you have a “Resume” or “CV” page, you may wish to attach keywords such as: series, shows, exhibits, artist resume, or other keywords to describe the region you are in or type of work you do. Other important keywords can be specific to your publisher, print master, shop, artist collective, venues or galleries you have been involved with. Every web-hosting site has different criteria for how to include keywords so look up your site’s FAQ’s for details such as how to insert, or what the maximum keywords allowed per page is, etc.
High Quality Content: With the search algorithm updates from the leading search engine Google: Panda, Penguin, and Hummingbird – you want to understand that the quality of the content of your webpages will factor in ways that go beyond just including some of your select keywords in the text. You do not want to be overly redundant using the same phrasing in every paragraph, post or caption. Writers tend to have improved odds as compared to a visual artist with pages that include mostly media images and videos on gallery or portfolio page. Include captions for each image giving the title and medium and a short description or meaning of that artwork if possible which can help improve SEO. Search engines will target frequently used words found on every page of your site in order to determine categorization. If your website is about oil painting, be sure that word “oil painting” is in the content of multiple pages of your site.